Seafolly and supermodel Shanina Shaik say ‘Welcome to Byron Bay’ in Spring launch

Australian swimwear brand, Seafolly, has unveiled it’s new Spring 16 campaign. Australian supermodel, Shanina Shaik, along with two of her real life best friends and fellow models, Nadine Leopold and Hannah Ferguson, were chosen not only for their natural beauty but also for their close friendship they have formed over the years. This is the first time Seafolly has featured three international models who embody the Seafolly beach lifestyle in one campaign.

The ‘Welcome to Seafolly’ series, created by Ogilvy & Mather, invites you to become immersed in what makes an Australian summer truly unforgettable- the picturesque beaches with warm golden sand and welcoming waves, iconic Seafolly swimwear, and friendly coastal communities. It’s a sensibility too good not to share, so with each new season, Seafolly is welcoming you on a journey to some of Australia’s most iconic destinations. First stop, Bryon Bay.

The beautiful slice of idyllic beach lifestyle, that is Byron Bay, played the perfect backdrop for the Seafolly Spring 2016 shoot. Capturing the heart of an Australian summer and the sun-filled memories shared by women everywhere, the ‘Welcome to Byron Bay’ campaign, follows Shanina Shaik, as she plays tour guide to real life girlfriends and fellow models, Nadine Leopold and Hannah Ferguson, embracing everything Byron has to offer. Their sunny days filled with early morning dips, surf lessons and catch ups with amazing locals, from Long Boarder, Beau Young to Artist, Jai Vasicek and the legendary Stingrays Bryon Bay Swim Club, allowing consumers to experience firsthand, the care-free spirit and passion they share for their beloved Byron.

Seafolly’s ‘Welcome to Byron Bay’ campaign launches nationally today with a comprehensive campaign inclusive of video, out-of-home, PR, print, digital and social activity running across Seafolly Australia channels

Models

Music/FX – TORA