Susan Credle to head LIA Print, Poster + Billboard Jury, which includes Aussie expat Sarah Barclay
Susan Credle, global chief creative officer of FCB, will be the Jury President for Print, Poster and Billboard at the 2016 London International Awards (LIA).
The jury, which will meet in Las Vegas in October, includes Aussie expat Sarah Barclay (below), executive creative director at J. Walter Thompson, New York.
“When creatives get stuck, many of us go back to the two-dimensional medium,” says Credle (left). “If we can make an idea work in such a distilled form, we know it has potential. It is important to continue to pay attention to and honor these mediums especially when so many want to declare them dead. Let’s not forget, ‘1984’, heralded as the best television ad of our generation, was inspired by the perfect print headline: Why 1984 won’t be like 1984.”
Credle is the mind behind the iconic “human” M&M’s and the juggernaut Allstate “Mayhem” campaign, which just last year took home the Integration Grand LIA for its “Social Savvy Burglar” promotion. She has received numerous industry accolades, including CAF’s Chicago Ad Woman of the Year in 2013, appearing in Advertising Age’s 100 Most Influential Women and in Business Insider’s Most Creative Women in Advertising, and induction into the American Advertising Federation’s Hall of Achievement.
In her first year as Global CCO at FCB, a move after years of success at Leo Burnett and BBDO, Credle has maintained the agency’s creative product and reputation, while also sustaining her position as one of the industry’s leading creatives and a principal voice representing women.
The LIA entry deadline is 29th July
Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2015 and 31st July 2016. All companies and/or individuals involved in the creative process are eligible to enter.
LIA 2016 Print, Poster and Billboard Jury
Sarah Barclay
Executive Creative Director
J. Walter Thompson
New York
Anthony Chelvanathan
Group Creative Director
Leo Burnett Toronto
Toronto
Richard Denney
Executive Creative Director
MullenLOWE
London
Armin Jochum
Founder /
Chief Creative Officer
thjnk Germany
Hamburg
Alfonso Marian
Chief Creative Officer
OgilvyOne
New York
Nisa Mujjalintrakool
Executive Creative Director
Dentsu Thailand
Bangkok
Kalpesh Patankar
Executive Creative Director
Y&R Dubai
Dubai
Jean-Francois Sacco
Chief Creative Officer
ROSAPARK
Paris
Katsuhiko Suzuki
Senior Art Director
Hakuhodo
Tokyo
Marcel Yunes
Creative Director / Art Director
BBDO New York
New York