Sydney animation studio Motionlab breathes life into new animated spot for FLO Nasal Spray
Leading Sydney-based animation and motion graphics studio Motionlab has created a new animated spot for FLO Baby and Kids Saline Nasal Spray.
The whimsical 2D animation features a number of characters from the brand, including the newly introduced ‘Flo the Elephant’ who emphasises the product’s slogan about loving noses ‘great and small’.
Set in an idyllic outdoor landscape, the spot employs a traditional style and a bright colour palette that evokes the world of children’s books and captures the innocence of childhood.
Adding to the spot’s appeal, a soft and painterly look was applied using a combination of 2D and 3D production techniques.
Says Luke Heise, creative director at Motionlab: “We really enjoyed bringing little Flo to life. Character animation is one of our specialties, and the simple story combined with the natural appeal of the characters made this a great project for us to work on.”
The spot is a finalist in the 2016 AEAF Awards and is currently being featured on the FLO website, Facebook and Youtube. It will also be distributed via TVC in the coming months.
See more of Motionlab’s latest work at motionlab.com.au.
Client: Flo
Animation Studio: Motionlab
Director: Luke Heise
Sound Design: Erick Gendron
Copywriter: Jon Hofferman