The Jacky Winter Group opens in NYC; launches specialised animation sub-agency, Gif Horse

Expanding on nine years of local operation working in partnership with Australia’s leading advertising and design agencies, The Jacky Winter Group is spreading its wings and getting back to its roots, setting up a full-time presence in New York – the birthplace of agency director Jeremy Wortsman.

Spearheaded by managing agent and producer Bianca Bramham (pictured), Jacky Winter New York operates from the Manhattan offices of leading editorial design studio Point 5 Design. Bianca joins a strong local creative community of fellow expats and her full-time presence will build upon Jacky Winter’s already strong North American client base, which includes recent work for clients such as Facebook, Amazon, and The New York Times.

Says Wortsman: “It’s no surprise that Australia produces some of the most diverse and unique image makers in the world. Ever since the inception of Jacky Winter, our clients in North America have continually expressed a strong desire to have more readily available access to our talent base and producers.

“I am confident that this new offering will truly flourish under Bianca’s skill and expertise, and we are all greatly looking forward to continuing to produce work for our creative partners — work that wins awards and garners new business.”

“With both the Melbourne and New York office fully operational, Jacky Winter can now offer a 24-hour workflow. In addition to the 100+ strong Jacky Winter roster, US clients now have access to their dedicated animation branch Flutter, as well as their specialised Gif animation agency Gif Horse, which has launched in conjunction with the New York announcement.

“While animated Gifs have been in existence since the creation of the internet, their recent adoption as a means of fast, emotive and relatable interpersonal communication has made them the film medium of the 21st century. Gifs have laid the groundwork for today’s compact, shareable media formats, and present Jacky Winter with a unique opportunity to provide their clients with access to a dedicated roster of best-in-class artist-animators.

“Unlike anything currently in the creative production market, Gif Horse artists offer a service that bridges the gap between static imagery and full-production animation for screens big and small, all powered by Jacky Winter’s experienced and hands-on production staff.”

Adds Bramham: “Jacky Winter truly represents the best contemporary image makers in Australia. Having worked closely with each of our represented talent over the past four years to support their craft and careers down under, I’m thrilled to be here in New York to introduce them to the world stage.”