Aussie blonde Carrie Bickmore goes brunette in new campaign for Garnier via Publicis Melbourne
Garnier Nutrisse, in partnership with its communications agency, Publicis Melbourne, has taken one of Australia’s most famous blondes, Carrie Bickmore, to brunette.
Social media was set alight last night when Bickmore revealed her new look on The Project.
Discussions began in early 2016 with the aim of showing Garnier Nutrisse’s range of natural looking colours for all Australian women.
Says Georgie Pownall, general manager, Publicis Melbourne (and a brunette): “The chance to show a different shade range through a newly coloured Carrie Bickmore, one of our most well-known and loved blondes, is an amazing opportunity for the brand. And, as a brunette, I’m sure she’ll now discover who has more fun.”
Says Aurelie De Cremiers, marketing director consumer products division, L’Oréal Australia: “I’m thankful for the support that Publicis Melbourne has provided to support our vision for the brand and create great talkability about Garnier Nutrisse.”
The campaign showcasing Bickmore’s new Garnier Nutrisse shade, including TV, outdoor and social activity, commences Sunday 11 September.
6 Comments
This should help women be treated equally in the workforce.
It’s a hair care product.
Get off your feminist-high-horse.
But it’s nice up here on the horse.
I like horses!
Her hair looks pretty and youthful- a fresh way to start the week 🙂
I do not like citrus