Australian Unity chooses Melbourne creative agency DPR&Co to deliver new NDIS campaign

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AustralianUnity-logo-234x158.jpgMelbourne creative agency DPR&Co has had a major win, having been selected by Australian Unity as its National Disability Insurance Scheme (NDIS) partner after a competitive pitch.

 

Says Kellie Johnston, head of marketing for independent and assisted living, Australian Unity: “The NDIS is a once-in-a-generation opportunity to improve the lives of people with disability under the age of 65. It’s an important extension of everything Australian Unity has stood for over more than 175 years.

“We wanted an agency partner that understood the importance of the NDIS and had the capability to take the Australian Unity brand into this new space.”

 

DPR&Co founder and managing director Domenic Brasacchio is thrilled with the win.

 

Says Brasacchio: “No other organisation is positioned to deliver on the spirit and ethos of the NDIS like Australian Unity. Our challenge is simply to bring that to life.”

 

DPR&Co is set to launch a large-scale integrated campaign in the coming months.

 

Media for the campaign will be handled by Slingshot.