Best & Less picks Bashful as creative partner

Creative agency Bashful today announced that Best & Less will join the agency.

Says Simon Bookallil, CEO, Bashful: “We are very proud to be working with a true Australian retail icon. Best & Less is a brand close to every Australians heart with their exceptional quality at great value. We look forward to working with them to bring this proposition to life.”

Says Linda McDonald, head of marketing and ecommerce, Best & Less: “Bashful’s strategic and creative abilities shone through during the pitch. We were impressed by the team’s depth of experience and understanding of the fashion/apparel and retail sectors and look forward to partnering with Bashful for this next exciting step in our brand’s journey.”

Bashful’s current portfolio also includes P&O Cruises, Kennard’s Hire, Biozet Attack, Bisley Workwear, MailPlus, TFE Hotels, Jergens Skin Care, Wrangler Jeans Asia, The Boutique Boat Company, Zimmermann and SABA.