Carat Australia sits for all-agency nation-wide ‘exam-a-thon’ for Google AdWords Certification

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Exam-a-thon1.jpgIf things were a little quiet on the Carat-front last Friday, it’s because the agency went ‘tools-down’ for the day to take part in their very own nation-wide ‘exam-a-thon’, with over 130 staff sitting for their formal Google AdWords Certification simultaneously.

The exam-a-thon initiative, leveraging The Google Partner Academy, is part of Carat’s broader commitment to engendering a digital mindset agency-wide. It is one of a number of recent initiatives designed to upskill team members across the board, working toward the agency’s ‘100% Digital 2020’ vision.

Exam-a-thon2.jpgThe examination process took place over four hours, and saw staff sit the two-part exam required to qualify for their AdWords Certification in ‘Fundamentals and Advanced Display’.

Says Sarah James, chief digital officer, Carat: “Carat is committed to working with our key global media partners, including Google, to offer our clients market-leading digital expertise. There is no such thing as an ‘offline planner’ anymore; everything we will do moving forward will have an online component, and we are constantly looking to upskill our team accordingly.”

Says Richard Flanagan, head of business marketing, Google Australia: “We’re delighted that Carat is committed to learning about best-practice around Google’s ad products. The Google Partner Academy is a powerful resource for agencies to ensure their staff understand our products and can make the best recommendations to their clients on critical topics like mobile and video ads.”

The exam-a-thon comes off the back of the recent roll out of a global-first partnership between the Dentsu Aegis Network and Google, ‘Project Hypernova’ – a branded content creation, distribution and analytics package with access to YouTube creators as talent.