CB Exclusive: Pedigree DentaStix launches new DogSelfie app via Clemenger BBDO, Melbourne
CB Exclusive – As part of a program to get people closer to their dogs and in time for National Pet Dental Health Month, Clemenger BBDO Melbourne and Pedigree have launched DogSelfie by Pedigree DentaStix. The new app helps keep the dog’s attention long enough to get a clear photo.
Dogs are notoriously difficult to get to sit still long enough to take a clear photo, let alone a good selfie. DogSelfie by Pedigree DentaStix uses iPhone’s camera flash, combined with attention grabbing sounds, such as squeaky toys and birds chirping, to get dogs to look directly at the camera.
Says Ben Culligan, marketing director, “DogSelfie by Pedigree DentaStix helps dogs maintain a clean, healthy mouth. Pedigree wants to bring owners and their dogs closer together, and this app does it in a really fun way.”
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Says Deanne Constantine, group account director, Clemenger BBDO Melbourne: “It’s fair to say dogs don’t care about social media the way we do but they are in our snaps and newsfeeds daily. DogSelfie by Pedigree DentaStix is the no-brainer for that perfect shareable photo with your best mate.”
Every snap is saved to the phone’s photo feed, and users can then share their photos on social media directly from the app. #PedigreeDogSelfie
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Mars PetCare:
Kate Waite, Pedigree Marketing Manager
Jess Hoare, Pedigree Brand Manager
Clemenger BBDO Melbourne:
Ant Keogh, Chief Creative Officer
Ben Keenan, Interactive Creative Director
Sonia von Bibra, Executive Producer
Khia Croy, Account Director
Charlotte Lang, Account Manager
Media Agency: MediaCom
12 Comments
Clems is on a roll. Well done!
Half of the app is a giant logo FFS. What value did the ‘Interactive’ CD add besides demonstrating that big agencies still don’t understand digital.
And the dev is a giant steaming pile of dog turd.
It’s this, just repackaged. Also done by them!
http://lookbirdy.com/
Worked for Whiskas!!
The only selfies dogs can do is feed themselves, followed by a nasty, steaming pile of poo for the unsuspecting to dip their brogues into.
pick up my turd, human!
Really.. This is a sad idea and a super sad app and makes me even sadder I am commenting on this.
So…. you re-skinned LookBirdy?
…nice one.
That’s cute and I’m going to use the hell out of this app
why would you want a dog looking directly at the camera? i like dogs because they’re not human and they do their own thing.
I think you’ll find that its ben’s app remade for a client. they bought the IP off him. if that ain’t creative, i don’t know what is.
this is great app i use this all the time with my dog reggie!
loads of dun