Cooper’s Sparkling Ale promises its ale will never change in latest campaign via KWP! Adelaide

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Coopers-unchanging.jpgSince 1862 the Cooper family has been brewing the same Sparkling Ale they are today.

So with the help of long-standing agency KWP! Advertising, Adelaide, its new ‘Unchanged’ integrated campaign highlights the family’s enduring dedication to consistency and makes a promise: they haven’t changed and never will.

11-1.jpgThe Sparkling Ale campaign will also cover digital, print and outdoor formats across the country, featuring the messages Hasn’t, Couldn’t, Wouldn’t and Unchanged and Family 12.jpgOwned Since 1862.

Coopers sales and marketing director, Cam Pearce, said the campaign was designed to underline the history, quality and consistency of Coopers Sparkling Ale, which was one of the first beers brewed by Thomas Cooper in 1862.

Says Pearce: “Our commitment to quality and consistency hasn’t changed for over 150 years. We’ve never compromised on quality, and never could, and we wouldn’t change a thing.

“The new campaign is a reflection of this, with the title Hasn’t, Couldn’t, Wouldn’t further reinforcing Coopers Sparkling Ale’s position as the true original craft beer.”

The meanings behind the Coopers Sparkling Ale Hasn’t, Couldn’t, Wouldn’t messages are:

Hasn’t In 1862, our founding father Thomas Cooper began brewing some of the finest bottle fermented ales in the country. While our nation has changed considerably since then, and fashions have come and gone, our family has continued to produce the same premium quality beer we did all those years ago. That hasn’t changed. So when you open a Coopers, take a moment to consider our dedication to consistency, and enjoy what 154 years of craft can produce.

Couldn’t – Being around for as long as we have, we’ve faced our fair share of tough times. But we’ve always known what was most important to our family – our beer. That’s why we’ve never compromised on quality, and never could.

Wouldn’t – Over the last 154 years we’ve changed some things and we’ve seen a lot of things change too. But when it comes to the quality of our beer – we wouldn’t change a thing.

Says Pearce: “Coopers Sparkling Ale is a beer that has stood the test of time and is still being enjoyed by consumers the world over today.”