Emotive appoints Sarah Clifton to the role of content strategy and activations director

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Specialist social video content marketing agency, Emotive, has continued to expand the strategy and activations team with the announcement of Sarah Clifton as content strategy and activations director.

 

Clifton has worked both client and agency side in Australia and the UK over the last 8 years, joining Emotive most recently from Westfield’s purpose built agency Sibling. Prior to that, Clifton was brand project lead on Coca-Cola’s successful #colouryoursummer campaign.

 

Clifton’s commencement reflects yet another multi-skilled appointment for Emotive. She will work closely with the Emotive content strategy team whilst overseeing the delivery of integrated social video content programs with key clients.

Says Simon Joyce, CEO and founder, Emotive: “Sarah’s appointment is another reflection of our business momentum. We continue to offer clients new ways of navigating the content marketing world and I have no doubt that Sarah’s experience will be well received by our clients.”

 

Says Clifton: “The Emotive model is redefining how brands use video content to drive business outcomes. I’m delighted to be part of a business that has such momentum and I look forward to helping the team continue to deliver successful work.”