Grant Booker and Cain & Able launch Jalna’s latest tactical campaign featuring Jalna Emojis
Jalna has launched an integrated national tactical campaign for its new range of Sweet and Creamy yoghourts – strawberry, blueberry and peach/mango.
The 3 x 15sec spots, created by Grant Booker and Sydney agency Cain & Able, use Emojis to show the great taste of Jalna Sweet & Creamy flavours.
Each spot, which will run throughout Channel 7’s Olympic coverage, features three different Emoji faces that change expressions as they get spoon fed the yoghourt.
The campaign will run throughout Channel 7’s Olympic coverage.
“The new campaign is fun. It’s creative, compelling and uses a contemporary approach to present the fact that Jalna yoghourt tastes superb..” – Kristy Vandenberghe, Brand Manager, Jalna Dairy Foods.
The campaign has a TV execution backed up by POS, online and social media.
Cain & Able
Planning: Christine Blackburn
Creative: Grant Booker / Christine Isaacs
Agency Producer: Mandy Payne
Production Company Alt.vfx
Director: Colin Renshaw
Producer: Tyrone Estephan
Sound and music: Song Zu
Music: Nathan Cavaleri
Sound Design: Abby Sie
Music Licensing: Music Mill
Jalna
Marketing Director: Costa Tsaconis
Brand Manager: Kristy Vandenberghe
19 Comments
speechless…
Grand Prix
These ads are the best thing about Channel 7s coverage of the Olympics.
Love it, well done Booker!
Outstanding well done Grant.
🍓
These are terrible. What are you people talking about?
Madness.
These spots are so raw and naive that people will sit up and take notice!
Fuck me these are different. Although they are not out of the Cannes guidebook I can’t stop watching them. Haha.
Sprinkled with Booker’s magic dust
Last night I was praying for the frequency cap to kick in
Wow. Booker’s must be exhausted posting so many positive comments in a row.
Those are awful. We can all see it. Lets move on.
this a fucking joke right?
If you don’t know who the fool at the table is…
Emotional, complex, great story telling without becoming too pretentious. Craft is out of this world.
Cannes for sure.
Absolutely brilliant! The emojis really engage with our technology crazed world! An excellent idea that was executed exceptionally.
A lesson in how to stand out.
Brilliant, just like my storyboards. Nice one, Booker 😉
In an ad world that is getting more and more scary and politically correct, let alone the real world, these ads bring a degree of levity rarely seen in Australian advertising.