How Ogilvy NZ’s campaign for NZ Police brought in record numbers for Police recruitment drive
August 15 2016, 11:45 am | | 1 Comment
Case study: Would you walk past or stop to help someone in need? A social campaign has captured the hearts and minds of millions of viewers around the world in a new recruitment drive campaign for the New Zealand Police, created by Ogilvy & Mather New Zealand. A series of five videos featuring real-life scenarios have been captured exploring issues Police Officers deal with daily including alcohol-related incidents, mental health, at risk youth and safety on our roads.
The campaign has succeeded with the videos receiving 3.9 million views on the NZ Police recruitment page since its launch earlier in the year and the drive attracting a record 41% female applicants and 45% ethnic applicants.
1 Comment
Extremely well done. They should be quite proud of this campaign.