Ladbrokes launches new positioning in latest brand campaign via Saatchi & Saatchi Australia

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ladbrokes_afl.jpgLadbrokes has just released its new brand campaign, created by Saatchi & Saatchi Australia. The work unveils the new local positioning for the bookmaker and is the first major delivery since the agency won the account following a competitive pitch in April.

 

Capturing the excitement of competitive sport, the powerful, emotive spot issues a challenge to punters and is a notable departure from the usual category conventions.

 

The campaign is now live and will roll out across national print, digital, social, broadcast, radio and cinema platforms.

 

Client: Ladbrokes

Agency: Saatchi & Saatchi Sydney

Chief Creative Officer: Mike Spirkovski    

Creative Director: James Daniels

Art Director: V. Wassim Kanaan

Head of Integrated Content:         

Production Company: The Sweet Shop

Director: Noah Conopask

Producer: Kim Kirby

Executive Producer: Edward Pontifex

Managing Partner: Wilf Sweetland

DOP: Marty Williams                

Editor & Company: Dave Whittaker @ The Editors

Post Production & City: Fin, Sydney

Sound Design: Simon Lister @ Nylon

Casting Director: Natalie Jane Harvie