Marketplace lender SocietyOne launches first national TV ad via DDB Sydney highlighting banks’ large profit margins on personal loans

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SOCIETY-ONE-tvc.jpgSocietyOne, Australia’s leading and award-winning marketplace lender, has launched its first national TV advertising campaign that highlights the gulf between the low savings rates that the major banks offer and the much higher interest rates they charge on personal loans to borrowers.

The commercial, via newly appointed agency DDB Sydney, is airing on Channel 7 across the two-week period of the network’s Rio Olympics coverage. The spot underlines that consumers do have the choice of a better deal and don’t have to accept the traditional “one-size fits all” approach to finance.

“This was an extremely tight schedule but having come on board as SocietyOne’s new agency just a few weeks ago and when offered the opportunity to air the company’s first ever national TV campaign at the start of Seven’s Rio Games coverage we were certainly up for the challenge,” said Leif Stromnes, Head of Growth and Innovation, DDB Group Australia.

Silvia Arrigoni, SocietyOne’s Head of Brand and Marketing, said: “We’re ecstatic with final result. It typifies everything what we are about: we’re a disruptive force that makes the customers looking for personal finance ask ‘really?’ when it comes to the profits the big banks are making on personal loans.

“The ad shows exactly what we want to achieve, and that’s to show the everyday Australian that alternative financing options are out there which also offer a better deal.”

Client: Society One

Agency: DDB Australia

Production Company: The Otto Empire

Executive Producer: Jo de Fina

Director: Prad Sen

Producer: Sophie Woods

DoP: Liam Gilmour

Grade: Dan Stonehouse at Crayon

Offline and Online: Marty Gilchrist at Puffin Post

Casting: Fiona Dann

Music: Level 2 Music, Karl Richter