Mini legends star in NAB’s latest campaign to support AFL Auskick via Clemenger Melbourne

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Buddy Franklin (1)-thumb-400x184-227918.jpgNAB’s commitment to supporting footballers from NAB AFL Auskick to the big time is embodied in a new advertising campaign via Clemenger BBDO Melbourne, that features mini versions of some of the biggest names in the game.

The campaign, features eighteen Auskickers, each bearing an uncanny likeness to well-known AFL players, including a rough and rugged Joel Selwood, a bearded Max Gawn and a super slick Gary Ablett Jnr.

Mini Cyril Rioli (1)-thumb-400x185-227924.jpgAndrew Knott, NAB chief marketing officer, said NAB Mini Legends celebrates NAB’s support of footballers at every stage of their AFL journey.

Says Knott: “This campaign really captures the fun and love of AFL that is seen at every level of the Mini Gary Ablett (1)-thumb-400x185-227927.jpggame, and in particular at Auskick centres across the country every week.

“NAB has been taking elite footy to regional towns through the NAB Challenge for more than 10 years and fosters young talent through the NAB AFL Rising Stars Program.

“But we don’t want to just sponsor footy, we want to grow it, which is why we are such proud supporters of NAB AFL Auskick.”

Clemenger BBDO Melbourne creative director Richard Williams, says the campaign is an authentic take on what thousands of Australian kids love about football.

Says Williams: “It could be celebrating a goal with their mates, disposing of the ball in a flash of brilliance or being on their hands and knees in exhaustion. These kids are not just dressed up as their heroes but actually imagining themselves being them.”

The campaign will roll out nationally through TV, digital, social and print media from Friday 5 August.

NAB

Chief Marketing Officer: Andrew Knott

GM, Brand & Product Marketing: Michael Nearhos

Head of Sponsorship: Tim Clarke

Manager, Sponsorship Portfolio: Katie Hynes

Consultant, Sponsorship Comms: Katelyn Whinfield

Associate, Sponsorship Comms: Ben Willis

Consultant, Sponsorship Portfolio: Rebecca Gidley

Associate, Sponsorship Portfolio: Sophie Timms

Manager, Brand Identity: Susanna Hondrokostas

Digital & Social Consultant, Brand and Sponsorship: Rachel Donohue

Agency: Clemenger BBDO Melbourne

Creative Chairman: James McGrath

Chief Creative Officer: Ant Keogh  

Creative Directors: Ant Phillips, Richard Williams, Rohan Lancaster and Luke Thompson

Senior Planner: Sam Mackisack

Group Account Director: Ben Knighton

Account Director: Freya Page

Account Manager: Joel Morgan

Senior Producer: Lisa Moro

Senior Producer – Print: Michael Travers

Agency Producer – Digital: Ed Hunter and Ella Huang

Retouchers: Mike McCall and Steve Pratt

  

Production Company: Revolver

Director: Stephen Carroll

DOP/Cinematographer: Shelley Farthing-Dawe

Producer: Tobias Webster

Executive Producer: Pip Smart

Managing Partner: Michael Ritchie

Photographer: Christopher Tovo

Post Production

Editor: Johanna Scott  

Grade Artist: Martin Greer  

Flame Artist: Eugene Richards  

Music Track & Artist: Be Bop Boogie – Warren Earl Band

Music Production Company: Level Two Music

Post Production Company: The Refinery

Sound Designer/Engineer: Paul LeCouter

Sound House: Flagstaff

Casting: Chameleon Casting