NSW Health puts Hepatitis B & C under the spotlight in awareness campaign via Reborn

HEP B_01_Standard.jpgThe NSW Health Hepatitis B & C strategy 2014-2020 is aiming to prevent new infections and improve the health of people living with Hepatitis B and C. The strategy has three priority areas focusing on prevention, testing and management and treatment.

REBORN has developed two strategic approaches and launched an integrated campaign to coincide with Hepatitis Awareness Week 2016.

The campaign's main goal is to get people talking about Hepatitis B & C again, raising its profile and ensuring a suitable level of infamy.

Research suggested that Hepatitis did not have a place at the table of Australia's health concerns, With other major health concerns such as Cancer, HIV, Depression and Diabetes having the majority share of Google searches, the campaign needed to bring Hepatitis to the forefront of research and discussion. The campaign aims to change awareness as people don't consider the virus to be a serious risk.
HEP B_02_Standard.jpgThe campaign encourages people to think about Hepatitis B & C, provide them with hope and positivity for the future and educate them on how they can prevent, test and treat Hepatitis B & C. Together with NSW Health, Reborn has created communications around each stage a person may be in, whether that's the initial 'ask' phase, 'test' phase or 'treatment' phase. The campaign aims to provoke people to get them to think 'could it be me?', 'could I have Hepatitis B or could I be at risk of getting Hepatitis C?'.

Says Sabir Samtani, founding partner, REBORN: "Reborn was thrilled to take on NSW Health as a client. The sensitivity of the issue brought with it new creative challenges and new rewards. Bringing awareness and aiding HEP B_03_Standard.jpgthe prevention of Hepatitis B & C is something we are really honoured to be able to say we have been a part of."

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