Ovolo Hotels Australia appoints Atomic 212° to handle digital strategy and performance media

International lifestyle group Ovolo Hotels, has appointed Australia’s media agency of the

year Atomic 212°, to handle its digital strategy and performance media.

This is the first time the international organisation has ever appointed a creative media business in Australia.

The waterfront Ovolo venue is situated on the famous Woolloomooloo Wharf nestled within Sydney’s thriving restaurant district. Ovolo 1888 Darling Harbour and Ovolo Laneways Melbourne are also part of the luxurious hotel offering and Atomic 212° digital strategy.

Says Jason Dooris, CEO, Atomic 212°: “In many ways, I see great similarities between our businesses. Ovolo Hotels Australia conveys a cutting-edge brand with an edgy tone and a synergy between innovation and art. We like to think we’re cut from a similar cloth here at Atomic.”

The Ovolo Hotels Australia win complements the expanding Atomic 212° rolodex and the agency’s impressive $250 million in billings.

Says James Shaw, group account director, Atomic 212° who is looking forward to conducting “market research” in the luxurious Ovolo restaurant and bar ‘Lo Lounge’: “This is the beginning of an inspiring digital journey and we’re hard-at work implementing a sleek and up-to-date approach to Ovolo’s digital.”

Atomic 212° has been powering through 2016 with a raft of new business wins, most notably Tourism NT, ANZ Stadium, TAB Corp and Origin Energy. The business has recently ramped up its Melbourne office, and is in the process of a hiring spree, spelling exciting times ahead.

Says Edgard Diaz, national marketing executive, Ovolo Hotels Australia: “I previously worked with the Atomic team and was impressed by their ability to hit targets and deliver results. They were extremely diligent about their work and that’s why I was keen to work with them again.”