PepsiCo Beverages appoints independent agency Red Engine SCC as its new lead digital agency

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1024px-Pepsico_logo.svg.jpgIndependent digital creative agency Red Engine SCC has been appointed by PepsiCo Beverages.

As the lead digital and social agency for PepsiCo Beverages, Red Engine SCC is appointed to steer the company’s digital content, social strategy and community management across its market brands Pepsi, Pepsi Max, Mountain Dew and Gatorade.

Says Brad Van Dijk, senior director PepsiCo Franchise Beverages: “We are very excited about this new partnership with Red Engine SCC and the opportunities for engaging further with our consumers.”

Says Julian Townley, CEO, Red Engine SCC: “The opportunity to increase engagement and advocacy with consumers through creative and innovative content certainly plays to our strengths as an agency. We’re thrilled to be partnering with the PepsiCo Beverages team and such iconic brands.”