Pixelated dogs confess all in new online interview series for SCHMACKOS via DDB Melbourne
The SCHMACKOSTM brand is launching an online content series today featuring candid interviews with the dog breeds of Australia. Entitled ‘Canine Confessions’, the series shows dogs admitting to the tactics they use to elicit tasty SCHMACKOS treats from their owners – from deliberately getting trodden on, to wearing tartan.
The ‘Canine Confessions’ campaign is a digital first for SCHMACKOSTM, featuring a huge amount of native content on multiple social platforms – including Facebook, Instagram and YouTube.
Says Ben Culligan, marketing director Mars Petcare: “SCHMACKOSTM has always focussed on the fun times you spend with your dog and this campaign is a celebration of the hilarious and creative things our dogs will do for treats.
“Creating quality social content, in a pragmatic way, is one of our agency’s strengths,” says DDB Melbourne creative director, Robbie Brammall. “For this campaign we shot everything in-house, and then used a programmatic approach to stitch the different executions together. The end result is lots of great entertaining content, They should go down pretty well with dog lovers on social media. I don’t want this to sound like click-bait, but what they say next will shock you.”
Agency: DDB Melbourne
Chief Creative Officer: Darren Spiller
Creative Director: Robbie Brammall
Creative: Dan Sparkes, Brett Edward, Edward Heckes, Tessa Midgley, Emily Lau, Anna Stickley, Sophie Beard
Designer: Becky Morris
Head of Onscreen: Tuesday Picken
Managing Director DDB: Dion Appel
Senior Business Director: Livia Montalto
Business Director: Luke Osborn & Katie Kouts
Account Executive: Jordan Pert
Media Planning Agency – MediaCom
Planning Director: Adam Russell
Planning Manager: Jack Bavin
Media Buying Agency – Starcom
Production House: Sidekick
Director/DOP: Grantley Smith
Executive Producer: Tuesday Picken
Producer: John Sandow
2nd Camera: Josh Cameron
Digital production: Tribal DDB Melbourne
Sound: Flagstaff Studios – Paul Le Couteur, Stevo Williams, Brodie Flint
Offline Editor: Marissa Brain & Alex Badham
Online Editor: Alex Badham
Animators: Alex Badham, Josh Cameron, Stafford Wilson
Grade: CJ Dobson
Photographer: Hugh Peachy
Special Thanks to Brodie Flint and Justin Conway for voice overs
Client: Mars Petcare
Marketing Director, Mars Petcare: Ben Culligan
Marketing Manager, Mars Petcare: Kate Waite
Senior Brand Manager, Schmackos: Tracy McCrohan
Assistant Brand Manager, Mars Petcare; Abby Veverka
7 Comments
Why are they pixellated?
Why are these confessions?
There’s nothing explicit or unsavoury about any of the stuff they’re confessing to…
I laughed. Good work.
Because the dogs don’t want their owners to discover they’re being taken for a ride?
Trying so desperately hard to be funny.
I agree with you.
@Wat (10.10am)
I agree with you 100%
This is my beautiful pug. We rescued her about 2 years ago. I would love to know where these posters are as I would love to take a photo with our pug next to the photo?