The Gunn Report adds 32 new mini-case studies of famous campaigns from around the world

The Gunn Report, the global index of creative excellence in advertising, has added a further 32 new mini-case studies to Bullets From Gunn available to view online www.gunnreport.com.

Bullets From Gunn are a collection of rapid fire mini-cases highlighting the business results of some of the most famous campaigns in recent years from around the world.  They provide compelling evidence that virtually all of the work our industry admires, applauds and creatively awards the most, also achieve market success. Close to 240 mini-case studies from 2007 to 2016 are showcased to date.

Four campaigns from Australia have been included in the further 32 Bullets including SPC Ardmona ‘#MyFamilyCan’ via Leo Burnett Melbourne; Australian Weaving ‘2 Litre Towel’ via M&C Saatchi Melbourne; Bonds Mens Underwear ‘The Boys’ via Clemenger BBDO Melbourne and Volkswagen Amorok ‘The Naked Ute’ via DDB Sydney.

Says Donald Gunn, founder of The Gunn Report on the new ‘Bullets’: “Whilst we primarily identify and celebrate each year the best new advertising in the world and its creators, we also very much champion Effectiveness. As such, featured on The Gunn Report Online, are various studies and projects highlighting best business results: The IPA/Gunn Study, Cases For Creativity and Bullets From Gunn.”

The 32 new Bullets From Gunn are for a diverse range of advertisers, are from both networked and independent agencies, and are from a variety of countries: Australia, France, Germany, India, Norway, New Zealand, Spain, Sweden, Thailand, United Kingdom and United States.

Says Gunn: “In a world driven by marketing success, we predict that nearly all of these 32 new ‘Bullets’ which have already achieved creative success, will go on to win in the regional and national Effie Shows of late 2016 and spring 2017.”

The Gunn Report Online is a unique resource for people working in advertising, communications and marketing.  It combines a uniquely searchable library of the world’s best work plus full records of the world’s best agencies and advertisers since 1999 with valuable programs for education and training, proprietary research studies, signature features and special archives. 

Adds Gunn: “All of it stuff you won’t find anywhere else.”

View here the list of 32 new Bullets From Gunn.  Find the 32 new case-stories under 2015 and 2016 (to date) on www.gunnreport.com.

DOWNLOAD THE LIST OF 32 NEW BULLETS FROM GUNN – New Bullets From Gunn 2015-2016.xlsx