The most entertaining place on Earth: Telstra Entertainment unveils new work via R/GA Sydney

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Telstra_Ent_Home_FbPost_Mobility_1200x628[2].jpgFollowing on from the recent successful brand refresh, Telstra has launched a new campaign for Telstra Entertainment, the brand’s home and mobile entertainment offering, in partnership with R/GA Sydney, OMD and Wellcom.

It marks the first time the brand has ever gone to market with a message that unites Telstra’s entire entertainment offering under one platform.

The fully integrated campaign highlights how Telstra’s range of the best entertainment brands on the best network allow anyone to make where they are ‘The Most Entertaining Place on Earth’.

Says Jeremy Nicholas, executive director, Telstra Retail Marketing: “We wanted to build on the momentum from our recent brand refresh and demonstrate the superiority of our entertainment offering both at home and on the go.

“The creative heroes our sports, entertainment and music partners and truly embodies the unrivalled entertainment experience on Australia’s best network that you receive as a Telstra customer.”

 

Says Gavin McLeod, executive creative director, R/GA Sydney: “It’s been a very collaborative process with Telstra and an array of other partners. We’re extremely proud of the work we’ve done and the relationships we’ve created along the way.”

 

Creative Agency: R/GA

Media: OMD

Production: Wellcom

Production Company: Finch

Director: Derin Seale                   

Visual Effects: Alt VFX

Client: Telstra