Vision Super unveils new ‘There’s a lot to love’ campaign in Victoria via The Fuel Agency
Vision Super has launched its latest campaign via The Fuel Agency called ‘There’s a lot to love’.
Launched throughout Victoria, across press, digital, OOH and social media channels, Fuel’s ‘There’s a lot to love’ campaign for Vision Super is much like the offer. Simple, direct and a big, bold statement of happy facts.
Indeed, with its sustainable mix of investments, some of the lowest fees available and a proven track record, there’s a lot to love about Vision Super’s new offer love.visionsuper.com.au.
Says Sean Ellis, general manager, strategy and growth, Vision Super: “Vision Super has been a community focused fund since 1947, so we know super inside out. And as an industry fund, we’re only here for the benefit of our members. And with the help of Fuel’s ‘There’s a lot to love’ campaign, is designed to welcoming many more.”
Says Tim Kidman, CEO, The Fuel Agency: “Many people don’t want to think about their super; it can be confusing, confronting and something they don’t want to worry about. Vision’s low cost, direct option, eliminates the worry and confusion – so the campaign messaging gets straight to the point. You can switch in seconds, save money on fees, and ultimately retire happier.”
Says Ben Growns, creative director, The Fuel Agency: “We wanted the creative to reflect that warm, welcoming and personal experience you get as a Vision Super member, whilst getting straight to the point; stop wasting your money on high fees.”