63 finalists announced for 2016 Media Federation Awards; Cummins&Partners leads the shortlist

The MFA has completed category judging of the 2016 annual Awards programme. Judging has resulted in 63 finalists across the product and craft categories.

Judging was completed in Sydney, Melbourne and Brisbane with over 150 senior representatives taking part. Cummins&Partners has led the agency pack with a total of seven finalists, two with MediaCom and one with OMD.

Says Greg Graham, Media Federation Awards chairman and GroupM business development and marketing officer: “This year we have seen great work that works and inspires us to be ground breaking and imaginative. This reinforces the value media agencies provide to clients by delivering tangible business results that drive business growth. Congratulations to all the finalists and we look forward to celebrating your success on Thursday October 13 at Australian Technology Park.”

The 2016 MFA Awards finalists are:

Automotive

• Holden Trax ‘The (Tra)X Factor’, Carat Melbourne

• Hyundai Motor Company Australia, ‘Here Fishy Fishy’, Initiative Media

• Mazda Australia, All New MX-5 Convertible, OMD

Beverages

• Pinnacle Drinks, John Boston: Pretty Average Bloke, Pretty Exceptional Beer, Carat Sydney

• Asahi Premium Beverages, Vodka Cruiser: The Originals, cummins&partners

• [yellow tail] wines, The [yellow tail] Twist, Ikon Communications

• Beam Suntory, Canadian Club – Making Bad Sweaters A Thing, Unity Communications

Finance/Insurance/Government/ Corporate & Real Estate

• National Home Doctor Service, Making The Call, cummins&partners

• CGU, Helping Tropfest ‘See It Through’, cummins&partners & Mediacom

• Suncorp, Home Loans That Deliver, Starcom

• Transport For NSW, The Late Shift, UM

Clothing/Cosmetics & Retail

• OGX Beauty, Becoming A High Interest Brand In A Low Interest Category, Foundation

• Myer Christmas 2015, Ikon Communications

• The Athlete’s Foot Australia, Starting Kids Off On The Right Foot, Initiative Media

Food & Grocery – Sponsored by the Advertising Standards Bureau

• Mondelez Australia, Cadbury Picnic – ‘Pick Me’, Carat Melbourne

• Nestle, LOL Breaks, MEC

• Kimberly-Clark, Huggies Nappy-Pants – The Joy Of Moving, Mindshare

• Mars Petcare, Pedigree – Feed The Good, Starcom

IT & Consumer Durables

• Google,Ok Google, What’s A Yuzu? PHD Media

• Hewlett Packard, I Love You Troyeeeee!!! PHD Media

• LEGO, Make LEGO The Star Of Christmas, UM

Media/Entertainment/Travel & Leisure – Sponsored by Oztam

• Foxtel, ‘Home Of Thrones’, Mindshare

• Art Gallery Of NSW, The Greats, UM

• 20th Century Fox, Deadpool, Zenith

B2B

• Xero, Xerogami, Emotive

• Grains Research & Development Corporation, The Great Grain Debate, Maxus

Best Partner Initiative

• Group M And Moat Set New Standards, Moat

• GE, The Australian Cracking The Code, GE, MEC And News Corp Australia

• Origin LPG 2015 Winter Warmer Campaign, Seven Affiliate Sales

• Destination NSW, marie claire Sydney We Chat App, Seven West Media

Pro-Bono / Cause Marketing Incentive – In Recognition of Pam Lane

• GroupM Power Of One Day, GroupM/UnLtd

• HeartKids Australia, Helping Young Hearts Run Free, Initiative Media

• Bauer Media Australia And The Pyjama Foundation – An UnLtd Partnership

• TEN Gives And UnLtd ‘Together We Can Make A Difference’, UnLtd/Network Ten

Best Strategic Launch Campaign – Sponsored by SBS Media

• Red Cross, The Best Biscuit, cummins&partners & OMD

• Beyondblue, Brains Can Have A Mind Of Their Own, MediaCom Australia

• Helloworld, #HelloworldRELAY, OMD

Best Integrated Paid, Owned and Earned Communications

• Foxtel, Home Of Thrones’, Mindshare

• Google, Ok Google, What’s A Yuzu? PHD Media

• Hewlett Packard, The HP Spectre X 360 Launch, PHD Media

• LEGO, Make LEGO The Star Of Christmas, UM

Best Use Of A Small Budget (Up To $300,000)

• Double Robotics, Lucy the Robot, Atomic 212

• Asahi Premium Beverages, Vodka Cruiser: The Originals, cummins&partners

• Police Association Of South Australia, Protect Our Cops, KWP Advertising

• Beyondblue, Brains Can Have A Mind Of Their Own, MediaCom Australia

Best Media Innovation – Sponsored by Nine Entertainment Co.

• Suncorp, Home Loans That Deliver, Starcom

• Mars Petcare, Pedigree. Feed the Good, Starcom

• LEGO, Make LEGO The Star of Christmas, UM

Best Demonstration Of Results – Sponsored by Southern Cross Austereo

• National Home Doctor Service, Making The Call, cummins&partners

• CGU, Seeing Tropfest Through, cummins&partners & Mediacom

• Beyondblue, Brains Can Have A Mind Of Their Own, MediaCom Australia

• Tourism New Zealand, Making New Zealand The Intuitive Choice, Mindshare

• 20th Century Fox, Deadpool, Zenith

Best Use Of Data, Technology or Analytics – Sponsored by facebook

• The Athlete’s Foot Australia, Bringing A New Meaning To “PB” For The Athlete’s Foot, Initiative Media

• Lifebroker, Breathing New Life Into Lifebroker’s Performance, Match Media

• Suncorp, Home Loans That Deliver, Starcom

• News Corp Australia, How To Find People Who’ll Pay For News, UM

Media Partner Of The Year

• Executive Channel Network

• Multi Channel Network

• Val Morgan

Marketing Team Of The Year – Sponsored by Australian Association of National Advertisers

• LEGO

• MLA

• OFFICEWORKS

Final judging for the NGEN and MFA 5+ categories will take place in the coming weeks.

The winners of the 18th annual MFA Awards will be announced at an awards presentation in Sydney on 13th October at Australian Technology Park. To purchase tickets to the event visit http://mediafederation.org.au.

The 2016 Media Federation Awards sponsors are:

Media Partner – AdNews Charity Partner – UnLtd