Christine O’Keefe departs CHI&Partners London to fill senior strategist role at GPY&R Melbourne

Senior strategist Christine O’Keefe has joined GPY&R Melbourne from one the world’s most respected agencies, CHI&Partners, London.

O’Keefe has 15 years’ experience building brands across multiple sectors and two continents, having recently returned from eight years working in London.

Most recently at CHI&Partners, O’Keefe played a pivotal role in driving brand reappraisal for market leading energy company British Gas through its #noplacelikehome campaign, along with helping build brand relevance for Burger King and Travelodge in changing markets.

Says Mike Hyde, planning director, GPY&R Melbourne: “Great thinking sits at the heart of great ideas and Christine brings this in spades. She’s driven to create great work and most importantly is a really nice person who will be fun to work with.”

Says O’Keefe: “I’ve had my eye on GPY&R for a while now, I think their work is some of the best I have seen which is a reflection of their great client relationships and relentless hunger as an agency. I can’t wait to throw my hat in the ring and join the team in building fantastic work, and in my home town too”.

Y&R was the most awarded network in ANZ at the 2016 Cannes Festival of Creativity.