Clemenger BBDO, Melbourne takes out Media Grand Prix and Mobile Grand Prix at Spikes Asia for Snickers ‘Hungerithm’ campaign

Clemenger BBDO, Melbourne’s Snickers ‘Hungerithm’ campaign has taken out both the Media Grand Prix and the Mobile Grand Prix at Spikes Asia tonight in Singapore.

Overall, New Zealand and Australia put in a good performance, taking home an impressive haul of Gold, Silver and Bronze Spikes.

Media

Clemenger BBDO, Melbourne’s Snickers ‘Hungerithm’ campaign won the Grand Prix as well as a Silver Spike and a Bronze Spike. Two Gold Spikes (and Silver Spikes) were awarded to Colenso BBDO, Auckland, one for DB Export ‘Brewtroleum’, the other for Amnesty International ‘Unblocker’, while GPY&R Brisbane won a Gold Spike and Silver Spike for Australia Road Safety Foundation ‘Life Saving Stickers’. Only six Gold Spikes were awarded on the night. Two Silver Spikes were won by OMD New Zealand for V Energy ‘Jono vs Ben’ while Colenso BBDO, Auckland for DB Export ‘Brewtroleum’, Revolver / Will O’Rourke for ANZ ‘Gaynz’, Clemenger BBDO Melbourne for TAC ‘The Human Test’, Colenso BBDO Auckland for Anchor Milk ‘X-Ray Casts’, McCann Melbourne for MIFF ‘The Emotional Trailer’ and Y&R New Zealand for Burger King ‘McWhopper’ all won one Silver Spike each. Two Bronze Spikes were awarded to McCann Melbourne for MIFF ‘The Emotional Trailer’. Bronze Spikes were awarded to M&C Saatchi Sydney for Lexus Australia ‘Heartbeat’, Mediacom New Zealand for Game of Bros ‘Lover Boy and Lavalav Boys? The Great NZ Audience Heist’, Clemenger BBDO Melbourne for Dry July ‘Drytunes’, TKT Sydney for Campbell Arnott’s ‘Campbells Souptube’, GPY&R Brisbane for Suncorp ‘Stuffies’, SapientNitro Melbourne for Target ‘Three Seconds that Revolutionised Retail’ and OMD Sydney for Helloworld ‘#Helloworldrelay’.

Mobile

Clemenger BBDO, Melbourne’s Snickers ‘Hungerithm’ campaign won the Grand Prix and the only Gold Spike awarded on the night. The work also won a Bronze Spike. Australia won all three Silver Spikes awarded, one to Saatchi & Saatchi Sydney for Toyota ‘Landcruiser Emergency Network’, one to Leo Burnett Sydney for Samsung ‘Celebrity Tantrum’ and one to R/GA Sydney for YouTube Indonesia ‘Video Voyeur’.