Creative Rankings: Ogilvy & Mather named Campaign Brief Asia’s 2016 Asia-Pacific Creative Network of the Year; BBDO ranked #2 network

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Creative Ranking_Network Table.jpgOgilvy & Mather has reclaimed their top network position in the Campaign Brief Asia 2016 Creative Rankings. Over the past three Creative Rankings Dentsu have come out on top, however this year they have dropped down to #3 Network with both Ogilvy & Mather (#1) and BBDO (#2) above them. Hakuhodo is the #4 highest ranking network with McCann Worldgroup at #5.

Ogilvy & Mather’s #1 Network Ranking is due to award-winning performances from 11 of their offices over the July 2015 to July 2016 award show calendar.

Leading the way for the network is Ogilvy & Mather Singapore who put in a great performance to move up from #16 agency overall in our previous Creative Rankings to #2 agency overall in Asia this year. The agency scored 1135 Ranking Points, with only Dentsu Tokyo sitting above them.

The network was also greatly helped by their Japanese office who are ranked at #10 overall with 675 points. Ogilvy & Mather Tokyo were not even ranked in our last Creative Rankings.

Also making significant contributions for the network is Ogilvy Bangkok (585), Ogilvy Beijing (410), Ogilvy Hong Kong (285) and Ogilvy Mumbai (255). Four Ogilvy offices made our Top 20 Agency Chart – Singapore (#2), Tokyo (#10), Bangkok (#12) and Beijing (#18).

The other five Ogilvy & Mather offices to figure in the Rankings are Vietnam (#48), Malaysia (#56), New Delhi (#65), Taiwan (#65) and Geometry Tokyo (#153).

BBDO moved up one place overall to be the #2 ranked network in Asia with 3380 Creative Ranking Points. Impressively, BBDO has three agencies in the Top 10 Agency chart with BBDO Bangkok sitting at #5, BBDO Malaysia #7 and BBDO Mumbai #8 overall.

All three offices had great success at award shows and saw big improvements in our overall Agency Ranking chart. BBDO Bangkok’s 1000 point performance was a big increase on last Creative Rankings where they charted at #60 with 115 points. BBDO Malaysia moves up from #36 (200 points) and BBDO Mumbai is up from #77 (70 points).

Another impressive contributor was BBDO Pakistan – up into Asia’s top 20 with 390 points.

Dentsu’s network ranking of #3 Network overall was mainly due to Dentsu Tokyo amassing 2370 points of their 2930 overall points. Dentsu Toyko were again a clear #1 in the Agency Ranking table.

McCann has been one of the consistent performers over recent year’s and their 5th placing in the Network ranking is almost solely due to India, who contributed 1125pts of their 1475pts total.

TBWA’s #6 position is lead by TBWA Hakuhodo at #11 overall, with TBWA Santiago Mangada

Puno Philippines at #24 also performing well.

Cheil Seoul’s improved showing (#9) saw the network increase a massive 7 places up to #7.

Grey Worldwide jumped from #13 to #8, lead by the Singapore office. Y&R lost ground on 2014’s high #4 ranking, dropping to #9 overall.

Y&R Malaysia was their best performer at #28, but their previous top agencies Red Fuse Hong Kong (#141) and Y&R Singapore (#153) dropped away.

Leo Burnett rises one spot in the Network Ranking, and surprisingly, their best performing

office is Leo Burnett Solutions in Sri Lanka at #27. Thailand and Jakarta both contributed but their creative performances in Singapore, Malaysia, India and Japan remain disappointing.

The Saatchi & Saatchi network improved four places overall to #11 thanks to their Singapore office that re-entered the Creative Ranking table at #14.

J Walter Thompson dropped three spots to #12 Network overall. Their best performer was the Thailand office at #29 then Shanghai at #72.

ADK and Innocean Worldwide both had substantial gains with ADK Taiwan and Innocean Seoul both jumping up into the Agency Ranking Top 20 at #20 and #15 respectively.

MullenLowe and DDB join Y&R as networks declining the most in these Campaign Brief Creative Rankings. MullenLowe dropped from #8 to #15 with the Singapore office the highest ranked at #36. DDB dropped from #10 network in 2114 to #16 this year – DDB Singapore ranked the highest at #40.

See the Network chart above for the full ranking of the Top 16 Creative Networks in Asia (previous Creative Ranking position is in the brackets).

DOWNLOAD THE COMPLETE 2016 CREATIVE RANKINGS: Campaign Brief Asia_Creative Rankings_2016.pdf

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