Dashing rebrands as it strikes partnership to launch US shopper engagement technology
Dashing has rebranded from Dashing Print to reflect its new integrated retail offering, which includes an exclusive agreement with New York based ComQi Inc, to launch global shopper engagement and digital 
screen technology in Australia and New Zealand.
The 30-year-old business has been restructured around three core strengths of print, technology and design, in order to deliver innovative, impactful and interactive experiences for retail audiences and an end-to-end service for retailers.
Dashing has made a significant investment to provide clients which include The Athlete’s Foot, David Jones, Food Co, Seafolly and Rebel, with a unified print and digital service which encompasses large format print, online campaign management, creative and graphic design and digital screens.
Says Russell Kavnat, managing director, Dashing: “Over the past two years we have been working hard to build a fully integrated offering for our customers, meaning greater efficiencies for them as well as reducing the number of suppliers they work with. The Dashing Group can now partner all retailers wanting to produce in store executions from concept to delivery.”
Dashing Technology is a new proprietary marketing platform which allows multi-site retailers with the ability to seamlessly manage the delivery of multi-channel marketing messages to their local stores. All client marketing resources can be accessed through the platform, with tailored campaigns delivered to multiple locations, ensuring brand consistency and protection.
The Sydney headquartered business has struck a partnership with ComQi, the global leader in cloud-based shopper engagement technology that influences consumers at the point of purchase. Dashing has launched the ComQi content management system into the Australian and New Zealand markets and has integrated this platform with its existing online portal product.
Says Kavnat: “As digital plays an increasingly important role for retailers wanting to offer a premium experience to their customers, Dashing is delighted to now give our clients access to this world leading technology. In both print and digital we have the retail environment covered.”
Rounding out its refreshed offering is Dashing Design, where a team of ten industrial and graphic designers will provide clients with an end to end service from strategic concept development to design and finished art. Much of the work designed by Dashing is manufactured in its state of the art facility in Sydney and then distributed Australia wide.