Good Weekend journalist Konrad Marshall goes on journey to discover his inner personal brand

What does it take to become a personal brand? How do you go from being unknown to known? Do you need talent? Luck? A sex scandal? Studio Alto took Good Weekend journalist Konrad Marshall on a ‘journey to discover his inner personal brand’.

Konrad Marshall, a long form journalist for Fairfax’s largest Australian newspaper The Age, worked with design agency Studio Alto over a series of months to create his personal brand. Konrad wrote about the entire process in the paper’s Saturday magazine, Good Weekend, from finding a design studio, to the creative process, to living his new brand.

Says Marshall: “I’m not sure I’m cut out to be a shill for myself, but that’s the point of this piece: to become Konrad 2.0, to explore the branded man and what it means to be CEO of Me, Incorporated.”

In an age where people define and craft their image more and more, it makes you think – what image am I projecting to the world? What does my personal brand say about me? Read the full article here, view the two concepts presented by Alto and decide which direction you would have gone with.