Hart launches bold new ‘Nothing Hits Harder’ outdoor campaign via Fenton Stephens
When it comes to hand tools, ‘Nothing Hits Harder’ than Hart. Melbourne independent Fenton Stephens has brought this message to life in Hart’s latest outdoor campaign.
Appearing across key locations in metropolitan Victoria, New South Wales and Queensland, Hart’s range of professional grade hammers, sledgehammers, mattocks and block splitters are showcased alongside a series of tough-talking headlines. The creative was a large scale embodiment of the ‘Nothing Hits Harder’ ethos that Hart lives by.
Says Alex Fenton, creative director, Fenton Stephens: “To help position Hart as
the standout tool on the worksite, we’ve gone big in the big outdoors.”
The campaign was also supported by in-ground signage at major sporting stadiums.
Photography was
handled by Tom Franks at Hell Studios.
Client: Techtronic Industries
National Marketing Manager: Kon Romios
Brand Manager: Theang Lim
Creative Agency: Fenton Stephens
Creative Director: Alex Fenton
Copywriters: Jess Wheeler, Sean Birk
Art Directors: Guillermo Carvajal, Pete Becker
Planning Director: Simon Antonis
Director of Client Services – Amy Stephens
Group Account Director: Josh Collins
Account Manager: Dezi Orfanides
Photography – Tom Franks, Hell Studios
6 Comments
n-ICE puns.
Now now, before we call this for what it is (bad puns meets mundane art direction, inexplicably PR’d on this of all blogs), let’s all remember that the industry is full of delicate snowflakes…
So, uh, well done on getting paid to make something.
Fuck it, I can’t resist a sledge (hammer): how many copywriters does it take to come up with a pun? Sorry, a “hard-hitting headline”… You could have at least gone edgy: ‘Get hammered tonight’, ‘Takes a pounding’, et al. You know, shit tradies actually say.
Thank god you didn’t write them.
Well, the font’s bold so I guess it’s bold.
@Delicate snowflakes
Pipe down, chachi.
If you don’t know the difference between a good pun and a bad one, you definitely shouldn’t be giving advice.
In fact, just don’t comment at all.
The lines are good, the art direction is good, and you’re just bitter.
Go answer a few client emails.
You’ll upset Jami Watson.
Because it’s mean comments that are killing the industry.
Not shithouse creative like this.
Sorry, did I hit the nail on the head?
(My cat tripped and made that pun.)