MADC Presents: ‘Art For Ad Sake’ with Kieran Antill, Wed, Oct 5, Local Tap House, St Kilda

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ArtFORadSAKE_KieranAntill_MADC (2).jpgMADC Presents Kieran Antill, accomplished artist and ECD of J. Walter Thompson Melbourne, discussing the merits of putting more art into advertising. The event is being held Wednesday October 5 from 6:30pm at the Local Tap House, St Kilda. The event is titled Art For Ad Sake – Why modern brands (and creatives) must close the gap between art and advertising.

 

Antill believes the internet has given the world so much creative stimulus that people have become creative connoisseurs – difficult to impress or shock.  From Instagram to pinterest, creativity is no longer a profession…it’s just who we are. And when brands can’t deliver on these new creative expectations, the results are mediocre. It’s getting harder to make an impression, but that in turn opens up new avenues. Is art the answer? Antill believes it is and he’s got the awards and success to show for it.

 

Antill was ranked as #1 Art Director worldwide at Cannes and #3 on the Gunn Report. After helping take Leo Burnett Sydney to the #1 agency in Asia Pacific, he relocated to NY as managing partner and ECD, helping to launch a new entrepreneurial office for the Leo Burnett network. He’s exhibited his personal works of art in Sydney, New York and London for more than 10 years. Luckily for the Melbournians, Antill now calls Melbourne his town home. He believes advertising is already full of artists and Melbourne might just be the city best positioned to bridge the art and advertising gap.