Mark Taylor swaps a cricket bat for a chainsaw in latest campaign for Fujitsu via 303 MullenLowe

Summer is coming, so Fujitsu has recruited its long-term ambassador, former Australian cricket captain Mark Taylor, to promote a deal that will help families stay cool when the mercury rises in a campaign by 303 MullenLowe.

Artfully wielding a chainsaw, sledgehammer and ice chisel, Taylor chats about Fujitsu’s bonus 2 year extended warranty while carving a giant wedge of ice.

Says Dave Smith, general manager sales and marketing, Fujitsu General Australia: “Fujitsu’s summer campaign is targeting people who suffer in the heat unnecessarily when they could be cool and comfortable. Last year’s ‘Cool Finance’ sales promotion was a huge success, so this year we decided to enhance the offer with a bonus 2 year extended warranty.”

VIEW THE SPOT

Fujitsu General is a leading supplier of air conditioners in Australia.

The latest Fujitsu campaign launches this Sunday 2nd October, and rolls out nationally across TV, print, radio, OOH, point of sale and digital platforms.

Client: Fujitsu General Australia

Sound: We Love Jam Studios