M&C Saatchi lures Sian Cook from BBH London to head up Woolworths in managing partner role

Sian Cook.jpgM&C Saatchi has announced the appointment of the highly regarded Sian Cook to managing partner. In her new role, Cook will lead one of the agency's largest accounts, Woolworths.
 
Says Jaimes Leggett, CEO, M&C Saatchi: "Sian's a gun. She has great agency pedigree working across some of the world's leading brands. We're thrilled to have her joining the team."
 
Says Cook: "I'm excited to be joining the impressive talent at M&C Saatchi Sydney. M&Cs vision and creative execution make it a leader in communications locally and abroad. Woolworths is one of Australia's most loved grocers and is at a very exciting stage right now. Together they are disrupting the way agencies and clients work together which made it an exciting opportunity to relocate from London to Sydney for."
 
Cook comes to the role from Bartle Bogle Hegarty (BBH), London where she was managing partner. She brings a strong retail, FMCG and brand experience background having worked on Waitrose and KFC for a number of years.
 
While at BBH, Cook accumulated an impressive repertoire of clients in addition to Waitrose and KFC including, Barclays Bank, British Airways, Unilever and Diageo.

8 Comments

Poor woman said:

Does this poor soul know what she's getting herself into? May God have mercy on her poor soul.

Gladys said:

"Woolworths is one of Australia's most loved grocers...."

maybe Sian should have done her background check?

The welcoming party said:

Welcome to Sydney SIan and welcome to Campaign Bitch. One of our best industry sites.

Question said:

Isn't she joining Greenhouse?
A different team.
A different office.
A different leader.

Groucho said:


Only a temporary visa required. Granted on the grounds that no local would touch the job.

Ian said:

Good luck Sian. Leggett loves a headline and you've served him well. From now on, you're on your own!

Daaaaaaah said:

IT'S WOOLWORTHS.

Don't listen to those bullies said:

I think you are all very cruel.
Sian, ignore them. The clue's in the old tagline ".dumdidumdidum.....food people". The Asda mob at Coles think we love to watch our farmers being f#@*ed over and that a brand can be built on price alone. We don't and it can't. Good luck.

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