Ogilvy Brisbane boosts management ranks with hiring of Ewen Pettit to senior strategist role

As it continues to establish a significant presence in the Queensland market, Ogilvy Brisbane has further boosted its ranks with the appointment of Ewen Pettit (second from right) to the newly created role of Senior Strategy Planner.

Pettit’s appointment completes the agency’s senior management team, comprising recently appointed ECD Phil Nobay (far left), managing director Russ Vine (far right) and general manager Jane Young (second from left).

“Having worked both as a pure Digital Strategist and also in larger, integrated comms agencies developing brands and broader campaign strategies, Ewen brings the perfect blend of skills to the agency,” said Russ Vine, Managing Director, Ogilvy Brisbane.

“As the Ogilvy Australia model of integrated services starts to take hold in  Queensland, we needed someone of Ewen’s expertise and calibre as our clients rethink their agency requirements.  We are tremendously excited to have him on board as the agency enters its next growth phase,” said Vine.

Pettit returns to Queensland from Ireland where he was most recently Senior Strategist at Dublin-based agency Bricolage, working across a number of top tier clients including Vodafone, Heineken and Audi.

Prior to that Pettit worked at Havas, Ireland and before that held Brisbane-based roles at both Sapient Nitro and Deloitte Digital.

On joining Ogilvy Brisbane Pettit said: “I’m passionate about delivering forward-thinking strategies that connect consumers and brands in a truly meaningful way. Ogilvy Brisbane is a dynamic agency that has its eyes firmly focused in this space; I can’t wait to get started.”

Pettit commences his new role effective immediately working across a number of the agency’s key accounts and will guide ongoing strategies on several heavyweight integrated campaigns. He will also focus his skills in the brand innovation space with a remit to attract new clients and bring fresh opportunities to the Brisbane team.