Orchard appointed as digital agency of record across Taubmans, White Knight + Bristol brands

Following a three-way competitive pitch, Orchard has been appointed the digital agency of record across PPG Architectural Coatings brands in Australia and New Zealand.  Incumbent on the account was The Farm.

PPG Architectural Coatings is a subsidiary of PPG Industries, a leading global supplier of paints and coatings. The company manufactures brands such as Taubmans, White Knight, PPG Paints and Bristol.

Orchard will take on the responsibility of bringing PPG’s brands to life online and use digital to drive inspiration, brand preference and experience pre store visits. Its first task will be to overhaul and establish solid digital foundations and information management processes, allowing PPG to deliver customer-centric digital brand experiences.

Says Nadine Miller-Vachon, marketing director, PPG Architectural Coatings, Australia & New Zealand:  “This is an exciting time for our company as we partner with Orchard to help us grow within the digital space.  Orchard not only demonstrated that they understood our brands and the brief but also put forward some very innovative ideas on how we could achieve differentiation within the digital space.  We now have the opportunity to continue to drive awareness for our brands and further focus on our consumers’ growing needs.”

Says Wai Kwok, managing partner, Orchard: “We see enormous digital opportunities for PPG and are privileged to be able to partner with a brave and collaborative team who are passionate about putting customer experiences at the forefront of their digital strategy.”