Scottish gin brand Hendrick’s Gin appoints CX agency Lavender as new digital agency partner

CX agency Lavender is toasting its appointment as the lead creative agency for Hendrick’s Gin’s 2016 digital activity in Australia, after it approached the Scottish gin brand proactively through the agency’s new initiative, Ziggy.

As great admirers of Hendrick’s Gin, the Lavender team approached the marketing team with an unusual campaign idea for the Summer 2016/17 season and landed the business. Still under wraps, the campaign will launch within one month.

The famously unusual gin is part of the William Grant & Sons brand portfolio, which also includes Sailor Jerry, Glenfiddich, The Balvenie, Grant’s, Tullamore D.E.W, Drambuie and Monkey Shoulder.

The win is the latest in a string of new business wins for Lavender over the past couple of months, including Stockland, Australian Hearing and Mercedez-Benz Vans.

Says Roy Capon, CEO, Lavender: “Hendrick’s is a great brand with a distinct personality and we’re excited to be working with the marketing team to introduce the unique taste of Hendrick’s Gin to a broader section of the Australian drinking public. The win is also a great result for our newly introduced Ziggy proactive initiative, which is all about thinking differently about how we solve business challenges.”

Read more about Ziggy here.