Swisse Wellness powers Australian Paralympic dreams in brand new campaign via Noisy Beast

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Screen Shot 2016-09-07 at 1.33.56 PM.jpgFollowing an exciting and successful Rio Olympic Games campaign, Swisse Wellness is set to officially fire the start gun on its Paralympic Games campaign via Noisy Beast, launching its hero 30 second commercial during Channel 7’s coverage of the Opening Ceremony tomorrow morning (AEST).

The ‘Powering Australian Paralympic Dreams’ campaign focuses on showcasing the partnership between Swisse and the Australian Paralympic Committee and sharing its four ambassadors’ inspirational stories, along with the dedication and determination that powers the biggest moment of their lives.

Says Michael Howard, director of sales and marketing, Swisse: “We are extremely proud to support our Australian Paralympic Team’s Rio journey. Our athletes are some of the greatest at what they do and each with an equally inspiring story, many of which up until now have not been told.

“Our mission with both our Olympic and Paralympic Rio campaigns is to power our athletes’ Rio journey through sharing their stories, dreams and successes with the rest of Australia.”

Each spot in the Swisse ‘Powering Australian Paralympic Dreams’ campaign features fresh, dynamic and targeted messaging relevant to different athletes, their disciplines and their health needs; expertly showcasing the Swisse formula for success with highly relevant content and placement. The ten new commercials starring the Swisse Paralympic ambassadors will run from now until the conclusion of the coverage following the Paralympic Games Closing Ceremony.

Swisse also launches 16 content videos featuring each athlete being interviewed by sports commentator and journalist Hamish McLachlan, scheduled to run on Swisse social and online channels throughout the Paralympic Games.