Target launches ‘School’s Out. Low prices are in’ TV campaign via AJF Partnership, Melbourne
In time for the school holidays, Target has launched its new ‘School’s Out. Low prices are in’ TVC campaign via AJF Partnership Melbourne highlighting its new lower prices on kid’s items in a fun animated style to engage children and their parents across the nation.
The TVC features two young children swinging on the brand’s infamous round logo as it transforms into a fun world of Target, tapping into children’s imagination which sees the toys and apparel come alive such as the popular $1 Hot Wheels car, $5 Num Noms, boys $4 Dino tee, and girl’s $10 watermelon dress.
Says Kenton Elliot, general manager of marketing, Target: “This campaign gives us an opportunity to talk about the new lower prices we have dropped across 550 items instore on toys and apparel for kid’s, while doing it in a fun and engaging way. It’s all about the Target rondel that is reinstated as a bold, modern symbol of confidence for our customers that represents amazing value and quality.”
The School’s Out campaign was animated by Cadre Pictures and media planning and buying by OMD.
Says Joshua Stephens, executive creative director, AJF Partnership: “Everyone knows that kids need entertaining over the school holidays. So along with great products at fantastic prices we wanted to make sure the school holidays campaign was just as much fun. With modern animation anything is possible, and this is just the start of bringing a new animated Target world to life. It’s like the Target we all grew up with is back, but in 3D.”
The School’s Out TVC will run for two weeks across major networks Channel 10, 9 and 7 launching Wednesday September 21 in 5 metro markets Sydney, Melbourne, Brisbane, Adelaide, Perth and regional markets.
11 Comments
well put together
well done noodles. i like it.
Very polished. Great work.
Well done to Cadre Pictures, the animation is class
Productivity down 200% at AJF after employees are asked to come up with a positive comment for the terrible Target spot they just pressed.
Nice work “Data”. You have managed to hit your insult quota for the day. You can sleep well tonight.
Did you just PR a retail TV ad?
@Data, I don’t work at AJF and I think it’s sweet animation, coupled with an idea, pace and good sound design. You seem bitter.
Great catchy ad, well done, what is the name of the song?
What is the name of that song?
‘Move Your Feet’ by Junior Senior