TBWA drops the Whybin name in Sydney and Auckland; Melbourne office soon to follow?

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TBWA-LOGO-CHANGE.jpgThe Whybin\TBWA name is no more, at least in Sydney and Auckland, but it appears the web administrator in Melbourne, where Whybin\TBWA started as Whybin Dery Barnes back in 1992, has yet to catch up.

The logo has changed on the Sydney and Auckland web pages, but Melbourne has yet to do so. Perhaps it’s due to the latter’s lingering respect for their founder, who departed the group in April?

An official announcement of the name change has yet to come through, although CB suspects it’s something they don’t really want to make a big fuss about.