The Giants tell their story during the AFL finals in new three-part content series via Richards Rose
As an extension of the brand idea, “There’s a giant in all of us”, Richards Rose has created three longer form content pieces to outline the journey of some of the Giants players at the club.
“There’s a giant in Jeremy Cameron” leads the three-part series with Shane Mumford and Zac Williams. In each story each player talks about the club journey and their personal journey helping illustrate the aligned values of the Giants with hard working Australians, especially in Western Sydney. The content pieces are being released across this year’s AFL finals series.
Continuing from the brand campaign (directed by Brendan Fletcher from World Wide Mind) these content stories were written and directed in-house at Richards Rose by Simon Edwards and filmed/edited by Alex Ryan.
Says Digby Richards, CEO, Richards Rose: “The new brand idea for this season along with these latest content pieces has worked well with what has been a breakout year for the Giants, who are truly challenging the established clubs during this finals series.”
The content pieces follow up a TV, digital and stadium experience campaign which launched in April this year.
Clients: Richard Burnet, Rebecca Shaw, James Avery, Sam Prodanovic (Giants)
Director: Brendan Fletcher (World Wide Mind)
Producer: Michelle Parker (World Wide Mind), Tanya Hairman (RR)
DOP: Hugh Miller
Director: Simon Edwards (RR)
DOP/Editor: Alex Ryan (RR)
Account Management: Heidi Smith (RR)
Audio Production: Nylon Studios