The Movember Foundation launches ‘Suicide Notes Talk Too Late’ film via Cummins&Partners
In Australia, 5 men a day die as a result of suicide. This is an unspoken social crisis that demands immediate action. September 10th is World Suicide Prevention Day (WSPD) and the Movember Foundation is using the day and its global reach to give male suicide the urgent attention it deserves, with the launch of a film, created by Cummins&Partners titled, ‘Suicide Notes Talk Too Late’.
Says Owen Sharp, CEO, Movember Foundation: “We wanted to create a powerful piece of content that would ignite important conversation about suicide, the complex issues that surround it and what everyone can do to address it. Conversations that we hope will save lives and prevent the far-reaching and painful consequences for the families, friends and communities of the men tragically lost every day. It’s an uncomfortable conversation, but it’s one that needs to be had, here in Australia and around the world.”
The video features men sharing their own personal experience with suicide, and has a powerful but simple message, “Men, let’s talk when things get tough.” Too many men are ‘toughing it out’, keeping their feelings to themselves and struggling alone with their issues.
The Foundation is asking people to help grow the conversation globally this year on WSPD by sharing the video through their social networks and channels, knowing that without forcing conversation around the issue of suicide, and showing a way that can help, the issue will remain and unspoken crisis.
Jim Ingram, Executive Creative Director at Cummins&Partners said “Our agency has proudly taken steps into the complex world of mental health, and we are trying to do our bit to alleviate the mental health struggles many Australian’s have. For too many men, the first (and often only) time they really open up about how they are feeling, is in a suicide note. We need to help men start talking well before it ever comes to this.”
This campaign forms part of the Movember Foundation’s suicide prevention strategic approach – encouraging men to reach out, particularly during times of change and when things get tough, and to take action sooner rather than later to reduce the risk of suicide.
Please participate in the campaign by sharing the video on your social channels and using the hashtags #WSPD #WSPD16 #movember
Client: Movember Foundation
Jeremy Macvean
Juliette Smith
Agency: Cummins&Partners
Creative Contributors: Adam Slater, Regina Stroombergen, James Bennet,
Jim Ingram & Ben Couzens, Adam Ferrier, Nikia Shepherd, Tom Ward, Emma Fox, Jess Thompson, Graeme Phillips
Production Co: Mr Smith
Producer: Helene Nicol
Director: Craig MacLean
Stills Photography: Craig MacLean
Cameraman: Matt Toll and Earle Dresner
Editor: Seth Lockwood
Post Production: Method Studios
Sound: Rodney Lowe
Sound Studio: Production Alley
Music: Bryony Marks
Camera Gear: Panavision Asia – Greg Lloyd
25 Comments
Nice one Reggie and Slater!
Wow, powerful stuff. Got shivers watching it.
I’m going through a tough time at the moment, and these sort of thoughts have been crossing my mind lately. This is a powerful idea. It could save lives. It’s okay to talk. Well done all.
Really good. Well done guys.
Make sure you get the help you need. It’s true what the ad says; talking helps.
Take care mate.
Well done to all involved.
Nice one guys.
Very powerful.
Really good. Definitely sharing this.
Brilliant. Beautifully captured. Thanks all.
Strong and compelling – well done all – let’s hope it makes a difference.
Bravo.
Incredibly powerful. Just talk guys, talk to anyone.
Powerful stuff.
Great spot. And great to see someone getting behind the silent killer that takes three times the number of men than women, often from a massively unfair bias in society.
Very powerful. Nice work.
Well done guys beautifully handled.
To all involved in this incredibly moving piece of content, well done and THANK YOU.
Got me right in the feels. Good work.
Really nice work – well done everyone involved.
The gripping tragedy and the moving solution all in one.
Love it.
Grats
Powerful. Strong. Connected with me. That’s because I’ve been through it. Took a couple of years to admit it but there you go. Homage and a tip of the hat to you all.
Spot on. Hope it makes a real difference, as it should.
Wow.