The White Agency recruits Deloitte Digital’s Davy Rennie for director of experience design role

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D.Rennie (1).jpgThe White Agency has announced the appointment of Davy Rennie as its new director of experience design. Rennie will join the White leadership team in September 2016.

 

With more than twelve years’ experience in digital and customer experience design, Rennie joins The White Agency from his previous role as director – customer experience with Deloitte Digital, and brings with him a wealth of local and international experience from both consultancies and agencies.

 

Rennie will be responsible for leading the White experience design practice. His remit includes evolving the agency’s experience design offer and team in order to continue to provide a leading premium quality offer in the AU/NZ market for clients such as Lion, Lexus, Lendlease and Western Sydney University.

Says Andrew Davenport, managing director, The White Agency: “This is a core heritage practice at White and finding a new leader has been a prime focus for me. It’s an area of the market that has exploded over recent years with a lot of people who, frankly, lack the true expertise needed to deliver for clients. Davy is not only passionate about the digital industry and has deep experience in helping brands engage with consumers, but he’s fantastically aligned to the agencies vision for experience design. He’s the perfect candidate and I’m delighted he’s chosen to join White.”

 

Says Rennie on his decision to join: “The vision, philosophy and culture at White is the perfect fit for me. White is naturally people focused, human centred throughout and has a strong comradery with a shared passion to do great work.

 

“White boasts an impressive roster of iconic clients with a fascinating array of projects and masses of opportunity. I am really excited to be part of that, and to help our clients deliver innovation and customer centricity, whilst nurturing and growing the team. Having the chance to evolve the practice at White is a dream role.”