Winners revealed at the 2016 PANPA Advertising & Marketing Awards held last night in Sydney
Asia-Pacific’s best news media creative, sales and marketing work and talent was recognised last night at the 2016 PANPA Advertising & Marketing Awards held at the Art Gallery of NSW, Sydney.
The Awards recognise and celebrate news media advertising and marketing campaigns, as well as the industry’s creative, sales and marketing teams in Australia, New Zealand, the South Pacific and Asia. The awards, presented in front of 300 industry guests, were held in conjunction with the annual industry conference, Future Forum.
The Advertising categories recognise publishers’ in-house work only, while both agency and in-house executions are eligible for the Marketing categories. The awards are presented across metropolitan/national, regional and community titles. Independent judges again oversaw this year’s awards.
Says Mark Hollands, chief executive, NewsMediaWorks: “The Advertising & Marketing Awards recognise the outstanding talent and work from our news media publishers, from the contribution they make to their communities to the effective campaign outcomes for advertisers and media agencies.
“The calibre of entries for this year’s Advertising & Marketing Awards was outstanding, with a range of submissions from across the region.”
The 2016 Advertising & Marketing Awards were sponsored by 90 Seconds.
The 2016 Newspaper of the Year Awards will be announced at a Gala Dinner on Friday 2nd September at The Ivy Ballroom in Sydney.
The full list of 2016 PANPA Advertising & Marketing Awards winners are:
PRINT ADVERTISING AWARDS
BEST PRINT SINGLE ADVERTISEMENT FOR A CLIENT
Community
The Courier, Narrabri – Visage Beauty and Medi-Spa – Someone Needed to Tell Betty
Regional
Wanganui Chronicle – Local and Loyal Services – Local and Loyal
National / Metropolitan
Singapore Press Holdings – Swarovski – Swarovski Christmas
BEST PRINT CAMPAIGN FOR A CLIENT
Community
The Courier, Narrabri – The Crossing Theatre – Find the Golden Ticket
Regional
Sunshine Coast Daily – Maurice Blackburn Lawyers – Community Connections
National / Metropolitan
News Corp Australia – Etihad Airways – 72-Hours series
BEST FEATURE / SUPPLEMENT / NATIVE ADVERTISING ENVIRONMENT
Community
Southern Courier, NewsLocal Sydney – Future Leaders
Regional
Sunraysia Daily – Your Sunraysia
National / Metropolitan
Sunday Magazine, Sunday Star-Times, Fairfax Media NZ – Valspar – Valspar Paint Match
BEST PRINT IDEA OR INNOVATION (OPEN)
The Mercury, Hobart – Harcourts Real Estate Re-Brand
BEST INTEGRATED CAMPAIGN FOR A CLIENT (OPEN)
Sunshine Coast Daily – Maurice Blackburn Lawyers – Community Connections
CRAFT
BEST COPYWRITING (OPEN)
Graham Stride, Create Me, NZME. – Strap Your Product to Our Engines
DIGITAL ADVERTISING AWARDS
BEST SINGLE ADVERTISEMENT FOR A CLIENT
Community
Questnews.com.au & Quest Community Newspapers – Moreton Bay Tourism – Fall In Love
Regional
The Chronicle, Toowoomba – Oakwood Apartments – Oakwood Asia
National/Metropolitan
The Courier-Mail and Sunday Mail, Queensland – Endeavour College Open Day
BEST DIGITAL CAMPAIGN FOR A CLIENT
Regional
goldcoastbulletin.com.au & Gold Coast Bulletin – Jupiters Casino – Gold Coast Best Dressed
National/Metropolitan
The New Zealand Herald – BNZ Shred – The Native Campaign
BEST DIGITAL IDEA OR INNOVATION (OPEN)
The New Zealand Herald – Spark Brand Feature
BEST MICROSITE / NATIVE ADVERTISING ENVIRONMENT (OPEN)
couriermail.com.au, The Courier-Mail & Sunday Mail – Legacy Brisbane – Legacy ANZAC
MARKETING AWARDS
TRADE CAMPAIGN OF THE YEAR
Community
Community Newspaper Group, Western Australia – LookLocalWA.com.au
Regional
Geelong Advertiser – 175th Anniversary
National / Metropolitan
APN Australian Regional Media – Service Central Launch
CONSUMER CAMPAIGN OF THE YEAR
Community
NewsLocal, Sydney, News Corp Australia – #SnapSydney 2015
Regional
Geelong Advertiser – Warralily Subscription Drive
National / Metropolitan
Fairfax Media – Independent News for Independent Thinkers
BEST CAUSE-RELATED OR COMMUNITY SERVICE CAMPAIGN
Community
Leader Community News – Leader Local Grants
Regional
The Chronicle, Toowoomba – Carnival of Flowers
National / Metropolitan
The West Australian – Click4FireRelief
SPONSORSHIP OF THE YEAR
Community
Leader Community News – AustralianSuper – The Money Talks seminars
National / Metropolitan
NZME. – Ad Tech 2015
BEST YOUNG READER PROGRAM (OPEN)
News Corp Australia – Raise A Reader
EXECUTIVE EXCELLENCE AWARDS (OPEN)
TEAM COLLABORATION / TEAM PLAYER OF THE YEAR
Kerry Leonard, Head of Client Partnerships, NZME
DESIGNER / CREATIVE SERVICES PROFESSIONAL OF THE YEAR
Tommy Lim, Singapore Press Holdings
CREATIVE SERVICES TEAM OF THE YEAR
News Corp Studios, News Corp Australia
MARKETER OF THE YEAR
Michael Laxton, Director, Customer Marketing & Growth, Fairfax Media
MARKETING TEAM OF THE YEAR
Fairfax Media Trade Marketing Team
SALES PERSON OF THE YEAR
Tara Duncan, Agency Account Manager, News Community Media
SALES MANAGER OF THE YEAR
David Warren, Sales Manager, The Daily Telegraph & Sunday Telegraph
SALES TEAM OF THE YEAR
News Corp Australia – Community Titles, Queensland Agency Team
Judges for the 2016 PANPAs: David Murphy, Karyn Krawford, David Hovenden, Mary Ann Azer, Andy Moger, Kellie Northwood, Tim Burrowes, Paul Coles, Paul Dovas, Ed Efchak, Andrew Tyndall, Laurie Geddes, Gavin Ellis, Brian Hill, Susan Bredow, Mark Jones, Malcolm Alder, Mark Kennedy, Mark Dadswell, Martin Lane, Mark Challinor, Ava Lawler, David Leeson, Daniel Littlepage, Samuel North, Adrianne Nixon, Nate Cochrane, Michael Rose, Peter Cornelius, Jane Schulze, Craig Sillitoe, Mark Sharman, Cheryl Stanion, John Steedman, John Hancock, Michael Van Wyk, Darren Burden, Simon Wake, Christopher Pash, David Krug, Mark Furness, Herbert Kieleithner, Hugh Martin, Georgie Charlish, Claudia Sagripanti, Mechthild Schimpf, Doug Wills, Hugh Gibson, Damien Munday, Dave Petschack, Tony Gillies, Steve Davis, Peter Fray, Roger Coombs, Rick Neville, John Pender, Jane Nicholls, Eva Rinaldi, Phillip Campbell, Steve Packham, David Roles, Peter Coleman, Peter Clark, Jon Reid.