Woodstock Black showcases smooth characters in new outdoor campaign via Whybin\TBWA NZ

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Woodstock Black_Billboard1.jpgWhybin\TBWA has launched a new campaign for Independent Liquor New Zealand’s Woodstock Black.

 

The Woodstock Black creative is a celebration of time, championing the wrinkles, tattoos, and eclectic jewellery earned over the lives of the characters that feature in the work.

 

Says Christy Peacock, ECD, Whybin\TBWA: “These aren’t your standard pretty poster boys who spend hours in the gym or in front of the mirror to get everything just so.

Woodstock Black_Billboard2.jpg“These are the real blokes from the heartland of Woodstock Country. Their skin is etched with wrinkles, clothes are worn, and their eyes tell the story of a life well earned. They are charismatic, authentic men with huge depth of character, making them all ‘as smooth as hell.'”

 

Woodstock Black_Billboard3.jpgWoodstock Black features a carefully balanced bourbon blend, containing bourbon that has spent four years aging in American white oak barrels. It is then blended with old style cola achieving a beverage with an exceptionally smooth finish, designed with the New Zealand palate Woodstock Black_Billboard4.jpgin mind.

 

Says Giselle Bleakley, RTD and spirits marketing manager, Independent Liquor: “Woodstock Black is a premium Dark RTD with one of the smoothest finishes on the market.

 

“The four year genuine Kentucky bourbon t1GKM-bSOlhRmWNe4JIyaI3SMrIKo48z2JeuccormBg (1).jpgblend used in Woodstock Black is key to this. The time in the barrel helps achieve the bourbon’s smooth character, just as time has helped shape the characters that feature in the campaign.”

 

Whybin\TBWA New Zealand worked with The Pool Collective’s Simon Harsent, to capture the charisma and history of the local faces that feature in the work, which include a pig farmer, a silver smith, and musician.

 

The Woodstock Black work is the first piece of creative work off the rank for Independent Liquor since teaming up with Whybin\TBWA.

 

Client: Independent Liquor \ Woodstock

Marketing Manager: Giselle Bleakley

Category Manager – Dark RTD’s & Spirits: Laura Youngman

 

Agency: Whybin\TBWA

Campaign Title: Woodstock Black: There’s No Ingredient Like Time

ECD: Christy Peacock

Senior Copy Writer: David Sylvester

Senior Art Director: Watchara Tansrikeat

Senior Planner: Steve Clark

Business Director: Angelina Farry

Senior Account Director: Amanda Green

Head of Creative Operations: Sheriden Derby

Senior Producer: Mark Paisey

Graphic designer: Agnes Ang

 

Production Company: The Pool Collective

Photographer: Simon Harsent