Air Asia promotes the airline’s flatbed in newly launched print work via Publicis Mojo, Brisbane
October 18 2016, 12:32 pm | | 9 Comments
Air Asia has launched a new piece of Print work which showcases the airline’s award winning flatbeds.
The print campaign via Publicis Mojo Brisbane says “For the cost of economy on other airlines you can relax in one of our award winning flatbeds”.
9 Comments
Doesn’t quite hit the mark. I get they’re trying to do something clever but the copy line needs to do a lot of the heavy lifting here.
The DPS is dead! Long live the DPS!
orange juice…
Well done Mojo.
Think this works well. It is very Air Asia and in a similar vein to previous work I’ve seen from Mojo.
Image clearly does the heavy lifting. Line supports what is a very intuitive concept.
I like it.
Loved Shaun McMahon’s work on WWE. This is a bit AWARD School, but not too bad.
Calm down everybody, calm down, I said shush.
There’s a time and a place for print, and it’s called Queensland.
Air China.
But let’s be real here… who creates a campaign as a single print ad? This is made for awards. I’d say it will be getting some.
Nice one Andy. x