Creative tech agency S1T2 develops new VR game to create an immersive brand experience
Creative technology agency S1T2 has developed a virtual reality experience, Kept which puts audiences inside the story itself. Kept uses the latest motion tracking technology to deliver a uniquely interactive experience that allows the audience to control the outcome of the story, demonstrating how brands can use virtual reality to better immerse and engage audiences.
Unlike other forays into virtual reality, Kept stands alone as an exciting work for its innovation in interactive storytelling. It gives players the chance to control how the journey unfolds by using their physical bodies to interact within the virtual world. The experience takes audiences through fantastical landscapes to free a forsaken soul. Inside the experience they can walk around and use their hands to capture a firefly. This then becomes your companion throughout the rest of the journey. Ultimately Kept demonstrates the capabilities of virtual reality technology to transport audiences to any place and time.
Tash Tan, head of digital at S1T2, said there has been a significant uplift in the request for virtual reality campaigns in Australia over the last 12 months which has been inpart driven by global factors.
Says Tan: “When Facebook acquired Oculus for $2 billion they put virtual reality on the map. Since then, 
a number of virtual reality applications have been commissioned in Australia demonstrating the technology’s potential as a medium for immersive brand experiences.
“We believe virtual reality represents another step in the direction of morefocused marketing channels where 
engagement is the number one prerogative.”
While Kept was made with the purity of storytelling in mind, it gives brands the opportunity to consider how new technology such as virtual reality or augmented reality can be used to better connect with their audiences.
Kept will premiere at PAX Australia on Thursday, November 4th in Melbourne.