Crimsafe picks BCM as its full-service agency
Security screen brand Crimsafe has appointed BCM to its creative, media, digital and social account.
Crimsafe is the market leader in the security screen category and has become a household name with its ‘If it’s not Crimsafe, it’s not Crim Safe’ TV and radio campaigns.
New management at Crimsafe conducted a full review of all business activities including marketing and communications.
BCM will work with Crimsafe on all aspects of its marketing activities including strategic comms planning, creative development, media planning and buying, digital and social media.
Says Ann Robins, marketing manager, Crimsafe: “We feel BCM is a very good fit for us and they demonstrated a very thorough and deep understanding of our business. Their fully integrated model was very attractive to us as we embrace new channels, new technologies and new consumer behaviours. We very much look forward to working with them on the many opportunities that lay ahead for us.”
Says Paul Cornwell, managing director, BCM: “We’re excited to be partnering with Crimsafe as they are a market leader with a terrific product. Our opportunity together is to move the business from a traditional marketing approach to a more innovative and more creative model.”
BCM has started work immediately.
3 Comments
More creative model.
Really?
From BCM?
Let’s create a character for all their clients’ model.
This time it will be a burglar or Mr Safe.
Whatever else changes, Crimsafe MUST retain its ingenious slogan ‘If it’s not Crimsafe, it’s not Crimsafe., with the voice-over leaning on the first syllable of the first iteration, and then the second of the second.
Not sure if Nerd CD Guy is being sarcastic or not, but I agree, that piece of gold must stay.