Dentsu Aegis Network launches new Global Data Innovation Centre based out of Singapore
Dentsu Aegis Network has launched the Dentsu Aegis Network Global Data Innovation Centre – the network’s first-ever R&D centre of its kind.
Supported by the Singapore Economic Development Board (EDB), the Singapore-based centre will develop and produce innovative applications and serve as a hub for data scientists and technology talent for the entire network globally. It also seeks to drive Dentsu Aegis Network’s leadership in data excellence and power the exponential growth in digital media expenditure driven by mobile, video and programmatic advertising.
Says Nick Waters, CEO, Dentsu Aegis Network Asia Pacific: “Data is central to our business strategy and now all businesses require a strategy for the digital economy to remain relevant. Dentsu Aegis Network Global Data Innovation Centre allows us to hone data literate talent that will lead to a competitive advantage for our clients. We are committed to being at the forefront of innovation and this initiative serves as an excellent opportunity to nurture great talent while providing clients with expertise to drive growth for their brands.”
Says Waters on the choice of Singapore – also Dentsu Aegis’ headquarters in Asia Pacific – as a launch market out of the network’s foothold in 145 countries: “Singapore is a competitive global business hub and partnering with EDB gives us a huge strategic advantage. We now have access to the world’s best talent, world-class technology and business infrastructure, and be situated close to the world’s most dynamic markets.”
The Global Data Innovation Centre will grow to more than 25 high calibre data talent based in Singapore, working closely with Dentsu Aegis agency brands from the network’s top 20 markets including the U.S., the UK, China and Australia. This curated group will converge and collaborate internally and solutions developed from the centre will be deployed to its worldwide operations and adapted to solve clients’ marketing data challenges.
Says Kelvin Wong, assistant MD, EDB: “We are delighted by Dentsu Aegis Network’s decision to base its first global data innovation centre in Singapore. Their choice is a boost to Singapore’s efforts to grow our data-enabled marketing innovation capabilities and develop a critical mass of applied analytics professionals.
“Global marketers are increasingly looking for talent who possess experience and expertise in leveraging data to drive new marketing practices. The new centre will offer opportunities for Singaporeans to build such deep expertise and play a key role in developing innovative solutions for brands worldwide.”
Says Audrey Kuah, managing director, Dentsu Aegis Network Global Data Innovation Centre on the value of the strategic initiative: “The fourth industrial revolution requires the augmentation of our human expertise with intelligent technology in order to achieve the next level of growth in our industry. As the world of data continues to grow exponentially in the advent of connected devices, IoT, industrialised digitization of the economy and the way people move through digitized networks, Dentsu Aegis Network seeks to develop future forward products that will enable marketers to leapfrog competition, connect more powerfully with their audiences and ultimately to power their business.”
(Pictured: Jerry Buhlmann, Global CEO of Dentsu Aegis Network at the official launch of the Dentsu Aegis Network Global Data Innovation Centre)
5 Comments
It’s Dentsu’s embrace and dedication to big data over boring and staid ‘creativity’ that makes me watch this multinational media behemoth with such interest and anticipation.
The sooner we realise that data is the future, not ideas, the sooner this ‘industry’ will move out of the dark ages and begin creating the sort of necessary work that puts creativity in the hands of the consumer, and shareholder gains at the top of agency priority.
Bravo Dentsu. Bravo.
Dentsu will be THE player Australian advertising/media within 3 years. And Simon Ryan is just the person to lead it.
@Thrilling : nice irony, nice.
I’ve worked with a few Dentsu agencies over the last few years, including there woeful ad agency. If this is what the future holds for Australia count me out.
I don’t doubt your past Dentsu experience @elephant 10:43am, but I think you’ll find the new Dents under Ryan is a whole new ball game. Time will tell who’s right.