DT bolsters agency with restructure; promotes Alisia Muscat + Jeremy Smart to leadership roles; launches new ventures in Singapore and SE Asia

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DTRestructure (1).jpgCreative technology agency DT has announced a new structure, including several promotions, as the agency continues its pattern of outstanding local growth and expected further regional growth.

 

The restructure follows DT’s recent merger with Tongue – bolstering the agency’s creative, content and strategic services – and announcement of new ventures in Singapore and South East Asia plus significant growth to its Melbourne and New Zealand businesses.

 

Brian Vella, CEO, DT says change has been a constant throughout DT’s 20-year history as the agency has always sought to evolve with the times in response to market and  client demands and setting itself up for the future.

Vella said after two decades of operation, the agency is still growing at double-digit rates: “Above all, the new structure sets the business up for better regional growth. A key leader in every market allows us to scale better and provide more time and energy in emerging markets, while enhancing our offer in key markets such as Melbourne.”

 

As part of the new structure 10-year DT veteran Alisia Muscat (above, left) has been promoted to managing director of the Melbourne office, which has 150 staff.

 

Previously client service director, Muscat has been a tireless driver across DT Melbourne’s major client base achieving long term success for clients including Bunnings, Myer and Officeworks.  In her new role she is tasked with ensuring DT is best positioned to continue its high growth pattern plus capitalise on new opportunities both locally and regionally.

 

Says Vella: “Alisia is one of my most trusted and proven team members, respected by the team and clients alike. She is going to be fantastic in this major role and I’ve no doubt will take things to new levels.”

 

In other staff changes made as part of the restructure, Jeremy Smart (above, right) has been promoted to GM sales and marketing with a clear responsibility to oversee and manage the output of all marketing and sales activity regionally.  This includes DT’s offices in Melbourne, Sydney, New Zealand and SE Asia.

 

Says Vella: “We’re rapt to have someone with Jeremy’s talent and values in this role. Jez has been instrumental in leading the agency’s new business strategy and building our brand and profile in Australia.  In his new role, he will continue to drive these efforts further across all markets.”

 

In addition to the promotions DT has created a new Product Leadership Group which allows for a clear distinction between ‘agency management and ‘product leadership’.

Says Vella: “This group’s mission – representing our core pillars across strategy, creative, technology, design and research and development – adds more innovation and greater client value than ever before.”

 

Tim Matheson, chief operating officer, will be focusing further on DT’s Indian operation to support its local team and capitalise on the raft of new business opportunities in the region. This comes with a new GM of India, Satajeet Deo.  DT’s Singapore business continues to show buoyant early signs of growth led by general manager Luke Evans, originally from the Melbourne office.

 

Says Vella: “Having the right people focussed on making the most of the excellent opportunities we’ve created in these markets, makes for an exciting road ahead throughout the region.

 

“Change represents new opportunities for our people with new roles and new responsibilities. This is one of the things I’m most excited about and proud of. All of these changes represent a strong commitment to the agency’s clients, people and values, and a strong belief in our future.   It’s an exciting time for our team and professional development, the future of DT has never looked better.”

 

DT is part of WPP AUNZ, Australasia’s leading marketing content and communications group. With over 200 people in offices in Sydney, Melbourne, Auckland and SE Asia , DT is one of the largest and most successful “locally grown” agencies in the region.