GPY&R Brisbane takes home Best of Show for Life Saving Stickers at the 2016 BADC Awards

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006-BADC 2016 awards - best of show - web res-13130 (1).jpgOn Saturday night GPY&R Brisbane was awarded Best of Show for Australian Road Safety Foundation ‘Life Saving Stickers’ at the 2016 BADC Awards.

 

Says Cam Blackley, ECD at BMF and chairman of judges: “It was an idea so simple, but so dramatic in its’ ability to change behavior immediately and each time it’s encountered. It’s a game changer with zero media buy.”

The jury also requested a special mention be made for Publicis Mojo’s ACT for Kids for the brilliant Monster Crayons project.

003-BADC 2016 awards - best of show - web res-13114 (1).jpgWith 540 people in attendance, this was the largest BADC Awards in over 15 years and boasted several new entrant companies.

Said Garry Smith, 2016 BADC president: “We are very proud to have such brilliant work being justly awarded, and with the backing of our incredible sponsors, being able to celebrate the work with such a fantastic gala dinner 004-BADC 2016 awards - best of show - web res-13116 (1).jpgcomplete with Grinder Girls, a  Fire illusionist and pyrotechnics”.

GPY&R took home 5 Gold, 6 Silver, 6 Bronze, closely followed by Engine Group with a tally of 4 silver and 11 Bronze. Rumble Creative & Media made its mark with its “Ugly Xmas Rashie ” and Bishop Outdoor Advertising campaign and matched Publicis Mojo with 2 Gold and 5 Silver.  005-BADC 2016 awards - best of show - web res-13121 (1).jpgRumble art director Bec McCall also took home 4 silver trophies for Craft Art Direction.

All of the medalist and finalist work will be available to view with full credits and videos, on the BADC website later this week.